Social media is a highly competitive field, and any social media marketer needs to be provided with tools to create high-quality content. Take a look at the World SEO Services list of easy-to-use tools and websites to try out.
BUZZSUMO (CONTENT DISCOVERY)
Buzzsumo is an excellent subscription platform if you’re looking to generate new social media or website content, you can just type in a topic and find the most shared articles over the last week, month or year.
The Content Analyser tool, in particular, is great for exploring what’s popular for your target audience, and how your competitors are discussing certain topics. You can also clarify these outcomes based on content type, word count, and even people and users.
Buzzsumo’s Alerts function also allows you to track mentions of a business, notifying you whenever the brand name is used in online news articles or blog content. This is useful for both brand awareness and customer service aspects.
CANVA (IMAGE DESIGN)
Social posts with images make better than those with only text on the bulk of platforms, so creating quality images is vital. While some of the atoms mainly use Canva to create assets for Facebook campaigns, you can easily create posts for Instagram, Twitter, and Pinterest too.
Just upload your photos to the tool and insert them into the selection of free graphics that already have the right dimensions. The free redaction offers you more than enough tools to create your post in just a few minutes.
PHOTOJOINER (COLLAGE MAKER)
This website allows you to make collages, whether vertical, horizontal or with customized dimensions. Simply choose the layout you’d like under Collage Maker, select a border background, and set the border size.
This was particularly useful for one of our clients, BoxNation, when discussing potential fights – putting two fighters close up in a ‘face-off’ style. Just ensure you hold the required image licenses to upload certain pictures, then it’s quick and easy to create eye-catching collages for your social media feeds.
It’s quite simple to pick up after a few practice collages, and you can customize the dimensions depending on what image sizes you want for Facebook, Twitter, Instagram, or Instagram Stories. When you’re ready, save the image and download it.
BUFFER STORIES CREATOR
Over the past 18 months, the following of Stories has skyrocketed, with the current generation of social media users interacting through Stories across Instagram, Snapchat, and Facebook.
“Right now, we believe that Stories are the biggest opening for small businesses to connect with customers on social media and we needed to give you an easy way to create Stories content,” said Buffer. Their free tool, Buffer Stories Creator, is quick and easy to use. Just create the bottom of your Stories with text, graphics, and a background image or color before downloading the image.
HASHTAGIFY (HASHTAG TRENDS)
Hashtagify is a support tool to help you research the best hashtags for Twitter and Instagram. It works by searching for and locating popular hashtags, finding the ones that are trending for your audience.
For example, it finds the top 10 hashtags connected to your brand or a current event. It even searches for related influencers to maximize your social media strategy. Their ‘Hashtags Lab’, updated daily, monitors trending topics to give you an insight into what online users are talking about.
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